Petnow will reveal its innovative Petnow app at CEATEC 2024, aimed at identifying pets using biometric patterns. The app features both identification capabilities and a lost-and-found service, leveraging a user-friendly interface that captures animals’ unique traits. Established in 2018, Petnow has received multiple awards for its groundbreaking technology, setting itself apart from traditional microchip methods by offering non-invasive identification. With the app’s debut in Japan, Petnow continues to expand globally, building on successes in other markets.
Petnow, a leading firm in pet biometric identification technology, will present its advanced Petnow app at CEATEC 2024, scheduled from October 15-18 at Makuhari Messe in Chiba, Japan. The app facilitates the identification of pets by recognizing their unique biometric features, including a dog’s nose print and a cat’s facial attributes. In addition to identification, it provides a location-based lost-and-found feature to help users track lost pets effectively. Since its inception in 2018, Petnow has made significant strides in developing AI-based technology focused on pet identification. The company has garnered immense recognition, winning multiple awards such as the CES 2022 Innovation Award, the SuperZoo NPS Award in 2023, and the iF Design Award in 2024. Key Features of Petnow Technology Petnow’s technology revolves around identifying pets through unique biometric patterns. The user-friendly app allows pet owners to capture and store a dog’s nose print or a cat’s facial recognition data using just their smartphones, offering both quick and efficient identification. The lost-and-found functionality leverages the user’s geographical location, mapping reported sightings of lost or found pets. The integrated AI system analyzes these reports, promptly notifying owners when matching pets are reported nearby. This biometric identification represents a significant advance over traditional pet microchips, which involve surgical procedures and require specialized equipment for scanning. In contrast, Petnow’s solution is non-invasive and designed to minimize discomfort for pets, making it particularly suitable for species like cats, which are not always microchipped. Notably, in France, Petnow is collaborating with I-CAD, the national animal identification organization, to evaluate the app’s feasibility in enhancing national pet registration systems. Junho Lim, CEO of Petnow, emphasized, “In Japan, where microchipping became mandatory for pets in 2022, there is substantial interest in the Petnow app, especially for pets that may not be registered, such as older pets. We anticipate the app will significantly assist cat owners, given its superior capability in feline biometric identification.” With its launch at CEATEC 2024, Petnow is looking to broaden its market presence after successful introductions in the United States, France, and Germany.
Petnow’s focus is on providing an innovative alternative to traditional pet identification methods. With microchipping increasingly becoming mandatory in various jurisdictions, Petnow addresses the technical challenges and discomfort associated with invasive procedures. The growing need for effective pet identification, particularly in urban environments where pets may frequently get lost, enhances the relevance of Petnow’s technology. The app capitalizes on advancements in artificial intelligence and biometric technology to offer pet owners a reliable, user-friendly identification solution. This approach not only helps reunite pets with their owners but also facilitates a broader understanding of pet ownership and responsibility across regions.
Petnow’s showcase of its pet biometric identification technology at CEATEC 2024 highlights the company’s commitment to revolutionizing how pets are identified and reunited with their owners. With significant endorsements such as awards from CES and efforts to integrate into national pet registration systems, Petnow positions itself as a leader in the pet technology market. The dual features of biometric identification and a lost-and-found service solidify its role in enhancing pet safety and owner peace of mind.
Original Source: www.thailand-business-news.com
