Petnow is unveiling its Petnow app for biometric pet identification at CEATEC 2024 in Japan. The app utilizes unique biometric features for identifying pets and includes a location service for finding lost animals. It presents a non-invasive alternative to microchipping, catering especially to cats and older pets. CEO Junho Lim emphasizes the app’s beneficial scope following Japan’s microchipping mandate.
Petnow, a pioneering company in pet biometric identification, is set to launch its pioneering Petnow app tailored for Japanese users during CEATEC 2024, taking place from October 15-18 at Makuhari Messe, Chiba, Japan. The innovative app leverages biometric patterns for precise identification of pets, such as dogs and cats, using unique features like a dog’s nose print or a cat’s facial structure. Its location-based service functions to aid pet owners in locating and reuniting with lost pets. The core of Petnow’s technology allows users to simply capture their pet’s biometric data with their smartphones, which can swiftly and accurately distinguish their animals. A standout feature of the app is its lost-and-found capability, utilizing geolocation to display nearby reports of lost and found pets. The app is augmented with AI technology that analyzes these reports and notifies pet owners if a matching pet is located near them. Compared to traditional pet identification methods such as microchipping, which are invasive and require surgical implantation, Petnow’s technology is non-intrusive and painless for animals. This aspect is particularly appealing for pet owners of cats, which may not be subjected to mandatory microchipping laws. In France, Petnow has teamed up with I-CAD, the national pet registration authority, to conduct pilot tests assessing the app’s role in a comprehensive registration framework. Junho Lim, CEO of Petnow, noted the increasing demand in Japan following the 2022 mandate for pet microchipping, highlighting that the Petnow app is especially attractive for non-registered older pets and is expected to greatly benefit cat owners due to its superior accuracy in identifying feline biometric characteristics. Petnow aspires to expand its international reach with this launch, building on its successful implementations in the U.S., France, and Germany.
Pet biometric identification technology represents an emerging trend in pet care and management, utilizing unique biological markers for the identification of animals, akin to methods employed in human biometrics. Traditional methods like microchipping while effective, involve surgical procedures for implantation and specialized equipment for reading, which can be cumbersome for both pets and owners. The Petnow app sidesteps these issues entirely by harnessing everyday smartphone capabilities to gather and analyze biometric data, making the identification process significantly more accessible and user-friendly. This technological advancement aims to bridge existing gaps in pet identification, especially highlighted by regulatory changes in countries like Japan that enforce microchipping.
Petnow’s launch of its Petnow app at CEATEC 2024 marks a significant step forward in non-invasive pet identification technologies. With its focus on utilizing precise biometric characteristics for identification and its supplementary services aimed at lost pets, Petnow presents a compelling alternative to traditional microchip methods. The strong market interest in Japan underscores the potential impact of this technology, especially for unregistered pets, while its successful global rollout in other markets points to a robust future for Petnow as a leader in the pet identification field.
Original Source: www.manilatimes.net
