Imply has successfully introduced its ElevenTickets biometric ticketing technology at Beira-Rio Stadium in Porto Alegre, enhancing security and streamlining fan access. The platform is being adopted by other clubs, integrating ticketing, membership management, and access control. The technology’s effectiveness is demonstrated by its impressive ticket sales and market share in the Brazilian Championship league.
Imply has expanded its presence in Brazil’s biometric ticketing sector by implementing its ElevenTickets facial recognition technology at the Beira-Rio Stadium in Porto Alegre. This venue, home to the Internacional football club, has integrated facial biometrics across all access control devices at the stadium. As Internacional prepares for the system’s full launch scheduled for July 2025, they are actively enrolling fans for this innovative access solution.
The new biometric system aims to streamline fan entry, bolster security, and combat ticket scalping. Jeremias Goedert, IT Manager for Sport Club Internacional, emphasizes the necessity of merging technology with fan experience, having transitioned both their access control and ticketing systems to Imply’s platform. “We started with access control and ticketing…unifying the entire fan experience on a single platform,” he adds, highlighting seamless integration.
Imply’s ElevenTickets technology is also being utilized by Capital Clube de Futebol in Paranoá, Brazil. This collaboration seeks to consolidate ticket sales, access management, and fan membership into one comprehensive platform. Marcell Freire, Commercial Director for Capital SAF, notes that Imply’s technology stands out due to its ability to integrate multiple sales channels and the support for diverse ticket formats.
In 2024, the ElevenTickets platform facilitated the sale of 10 million tickets for 424 sports events, serving 19 clubs and national teams, and capturing 31 percent of the Brazilian Championship league market share. Imply is well-positioned as a leader in the biometric ticketing market, effectively supporting football engagement in Brazil.
Imply’s advancements in biometric ticketing through the ElevenTickets platform signify a transformative shift in how fans access venues and manage their memberships. The implementation at key locations like Beira-Rio Stadium and collaborations with clubs across Brazil highlight the importance of enhancing fan experience through technology. Imply is paving the way for more integrated and secure event admission processes, strengthening its market position significantly.
Original Source: www.biometricupdate.com
